Viaplay renews EFL Championship deal in Nordics, losses widen in Q4
Viaplay’s streaming platform will continue to be the home of the league in Denmark, Finland, Iceland, Norway, and Sweden.
20 February 2026
20 February 2026
Viaplay’s streaming platform will continue to be the home of the league in Denmark, Finland, Iceland, Norway, and Sweden.
The full range of Apple TV sports programming will be made available on EverPass at no additional cost.
Gatorade, a league partner since 1990, and Mountain Dew Baja Blast will feature throughout the 2026 MLB campaign.
The platform will show the Copa Libertadores, Copa Sudamericana, and Recopa Sudamericana across Europe, Asia, Africa, and Oceania.
The extension will see the company continue as a major commercial partner of Red Bull Racing and Racing Bulls.
Canadian Soccer Media and Entertainment will continue to license Concacaf's Canadian media rights out to OneSoccer.
The original DAZN-PDC deal in DACH dates back to 2017, with a renewal then coming in January 2022.
The estate of late owner Paul Allen has tapped financial and legal firms to support the sale process.
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