Illustrating a partnership: How Spurs and SIT bring a 12-year deal to life
Tottenham Hotspur CRO Ryan Norys and SIT chief David Lane discuss the pair's new major partnership and sponsorship strategy.
13 February 2026
13 February 2026
Tottenham Hotspur CRO Ryan Norys and SIT chief David Lane discuss the pair's new major partnership and sponsorship strategy.
American Magic will operate the team, with title sponsor Rockwool retaining its inventory.
Both manufacturers will continue supplying engines to the series from 2027.
The duo have teamed up to launch the European sports investment platform and outline their vision for the fund.
The tie-up encompasses both the marketing and sales of the DFB's hospitality offerings across its various matches.
The major Mexican broadcaster will showcase 55 regular-season games each year, as well as playoff and World Series fixtures.
The NBA franchise is currently looking at a number of sites on which to build a new, basketball-only, stadium.
Borja de Altolaguirre will become head of sponsorships, while Marc Saurina will refocus on the WorldSBK series.
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