Kings League: Galvanizing Gen Z to Global Expansion
A year since speaking to Sportcal, Kings League CEO Djamel Agaoua discusses the property's refined growth strategy.
29 January 2026
29 January 2026
A year since speaking to Sportcal, Kings League CEO Djamel Agaoua discusses the property's refined growth strategy.
Ligue 1+ will showcase all World Cup games, simulcasting those also held by the M6 commercial network.
The partnership will focus on exclusive hospitality opportunities for Rolex’s guests.
The acquisition will allow sponsorships to be planned, launched, and measured on WSC Sports’ platform.
Schweppes, via license-holder Suntory, will produce co-branded cans across European markets.
Liqui Moly becomes the official motor lubricants of the RWCs in 2027 and 2029.
The organisation revealed an operating loss of £8.2 million in its first set of financial results.
Exclusive mobile-first video content from the localised channels of TNT Sports and Eurosport will be hosted on TikTok.
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