01 October 2025
01 October 2025
PTF Lab CMO Anton Smagin explains how the firm's live AR advertising solutions can aid sports properties and promoters.
Team Europe's dramatic win - 15-13 - was reflected by the TV viewing numbers in both major markets.
Versant will air at least 50 WNBA games per season until 2036.
Memento's F1 Authentics platform will continue to distribute officially licensed F1 memorabilia for sale and auction.
The new business unit, led by Steffen Merkel, will also manage sponsorships, marketing, and other commercial activity for the body.
IMG will continue to distribute the international rights for the governing body's major UCI World Championships.
W-Sport will be offered as a paid OTT add-on for the Mewatch service.
Capgemini will use AI to provide deeper match insights during competitions.
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