23 September 2025
23 September 2025
Havas Play will lead World Rowing’s global sponsorship sales mandate.
The 2024-25 figure of R238 million is still an improvement from the three years of losses before 2023-24.
The agency will exclusively distribute the international rights for the FIS World Championships from 2026 to 2029.
The agreement covers the DACH region (Germany, Austria, and Switzerland) and runs from the 2025-26 campaign through 2027-28.
The payments giant has sponsored the NFL since 1995, but will allow the sponsorship to lapse after the current campaign.
The two parties first partnered up in 2016, with the bank then taking over title sponsorship duties in 2023.
Subscribers will gain access to WR’s top competitions, including the new Beach Sprint Finals.
Martin Bland spent close to seven years at international sports data technology provider Stats Perform.
Merging industry-leading business intelligence & award-winning journalism, this is an unrivalled opportunity for engagement with B2B professionals across a network of 40+ leading media websites.
Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.
Give your business an edge with our leading industry insights.
