Esports takes next big leap as Saudi-backed EWC raises the bar
Mike McCabe, COO of the Esports World Cup Foundation, spoke to Sportcal in Riyadh during the tournament.
29 August 2025
29 August 2025
Mike McCabe, COO of the Esports World Cup Foundation, spoke to Sportcal in Riyadh during the tournament.
The new slate represents a near 50% increase in the number of live NFL matches available on Sky.
The global cricket body has also brought in Google as a women's cricket-specific partner.
FanCode will showcase over 150 Saudi Pro League fixtures each year, including at least one Al-Nassr game each week.
IMG will continue to market and sell the league’s rights globally through the 2028-29 season.
The pair are looking to diversify their audiences as WWE prepares to land in France.
Legends/ASM Global will manage catering at both the concourse and hospitality levels.
EA Sports, a long-time Chelsea sponsor, will now also cover the club's women's team.
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