10 July 2025
10 July 2025
IBM EMEA head of sport partnerships Kevin Farrar discusses how new technological affordances are changing how sports properties engage fans.
The deal includes the Uber Eats service powering the on-demand delivery program for the Olympic and Paralympic Village.
Adobe becomes the league's digital fan experience partner, as well as its creativity partner.
The agreement will see Jens Friedrichs continue in his role as managing director of Plazamedia.
The Indianapolis-based motor lubricant heavyweight expands its coverage of Indiana sports franchises through this wide-ranging deal.
The French soccer heavyweights successfully appealed the administrative relegation that was handed down to them in June.
Genesis has held title sponsorship rights to the Scottish Open since 2022.
Christian Horner presided over a significant period of success, as well as recent on-track disappointment, at Red Bull.
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