18 July 2024
18 July 2024
After years of commercial "winter", growth in underserved markets is a key driver behind esports' route in from the cold.
The deal will make the NWSL team the most valuable professional women’s sports outfit in history.
Amazon has already agreed an 11-year streaming deal with the league worth $1.8 billion annually.
The deal designates Fitline as the official sports nutrition partner and energy bar partner of the ATP Tour through 2026.
LaLiga giants Barcelona and Atletico Madrid have teamed up with Iluminación Disano and LG, respectively.
This deal adds to what is already a significant wider relationship between IMG and Cricket South Africa.
The center will be commissioned and operationally ready in the third quarter of 2024.
The 2025 UEFA Women's European Championship will take place in Switzerland next July.
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