20 June 2024
20 June 2024
A three-way partnership between the companies and Team New Zealand stretches across all America’s Cup action this year.
This comes after the French pay-TV broadcaster increased its stake to 30% earlier this year.
The paint brand will serve as the title sponsor of the event in 2025.
The company's Snapdragon brand will feature on Mercedes F1 Academy liveries, race suits, and helmets.
DAZN will broadcast the electric boat racing series in a number of global territories.
An average of 5.9 million viewers watched the tense finale to one of golf's four majors.
The telecoms company has been Ajax's shirt sponsor since 2015, now extending for at least two more seasons.
The new team includes heads of marketing, technology, finance, legal, people, and communications.
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