13 June 2024
13 June 2024
The Indian conglomerate will provide broadcasting services for World Athletics competitions for the next five years.
A final vote amongst the IOC’s national federations will take place on July 24 at the IOC Session in Paris.
Budweiser was the league's previous beer partner, via a deal that began in 2019.
The payment services provider adds the ATP deal to an existing tie-up with the International Tennis Federation.
The broadcaster will neither sub-license matches to another broadcaster or show games on its free-to-air TV8 channel.
The broadcaster notched a 48% year-on-year increase in viewership across the content on its linear TV channels alone.
This tie-up covers both the ongoing Men's T20 World Cup and the women's edition later this year.
The company has been named as the official banking partner of the competition until 2026.
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