Explainer: Why sports organizations are seeking data partners
Kitman Labs CEO Stephen Smith explains why sports organizations are now looking to the company as a data partner.
18 April 2024
18 April 2024
Kitman Labs CEO Stephen Smith explains why sports organizations are now looking to the company as a data partner.
The rights cover the men’s World Cups in 2026 and 2030, and the 2027 and 2031 women's editions.
The Formula 1 motor racing team secured record turnover of £546.5 million in 2023.
Salesforce had been a founding partner of the games and one of its most prominent sponsors.
The platform will continue to exclusively show 380 matches per season until the end of the 2028-29 campaign.
There is a deadline for bid submissions for the next cycle of Italian soccer action of April 26.
All of these new positions will be based in either LIV's New York or London offices.
Alex McGuire will look to expand the agency's representation portfolio in the UK and Europe.
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