12 March 2024
12 March 2024
Cogny chief strategy officer Edward Meekins explains how CRM technology is helping sports organizations maximize monetization.
Amazon has become the league's exclusive retail partner, with the agreement also including Amazon Web Services.
The deal covers both the PFL season as well as action from the Bellator series.
The new system aims to replace the current profit and sustainability rules and replicate UEFA's FFP model.
The Commonwealth Games Federation is also said to have offered Malaysia £100 million to help with hosting the quadrennial event.
Prime will have center mat branding at premium live events such as WrestleMania and Money In The Bank.
Digitalia'08 will continue to have the exclusive mandate to find advertising for DAZN's Serie A domestic coverage.
Under Armour and the XFL had originally signed a multi-year tie-up in February last year.
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