15 January 2024
15 January 2024
Prazer was previously chief commercial officer of the Las Vegas Grand Prix.
The partnership will be globally fronted by AB InBev's Corona Cero brand, and in the US by Michelob Ultra.
The LPGA will be available on the L'Équipe live, Journal du Golf TV, and ffgolf TV platforms in France.
The series will shift to being a hydrogen-powered competition next year under the moniker Extreme H.
Play Media's GoPlay streaming service and the VOOsport World TV channels owned by Orange will provide coverage.
The agreement would see ESPN gain control of NFL Media.
The multi-year deal reunites the two brands, having originally collaborated in 2019 and 2020.
The game, which averaged 23 million viewers, was the most livestreamed event in US history.
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