Nascar lands $7.7bn seven-year domestic rights deal
The deal, starting in 2025, sees WBD and Amazon join previous broadcast partners Fox and NBC.
30 November 2023
30 November 2023
The deal, starting in 2025, sees WBD and Amazon join previous broadcast partners Fox and NBC.
The two bids have now been recommended for “targeted dialogue” about hosting those Winter Games.
The rights cycle covers four years, while the number of live matches available will increase to 270.
WBD has held rights in the country to the UCL since the 2015-16 season.
The service will provide live and on-demand coverage of all 65 games from the competition.
Broadcasts reached an average of 1.11 million viewers across the season on ESPN, ESPN2, and ABC.
The two sportsbooks operated by PENN will collaborate with the NHL for marketing and media.
Embattled Nordic media service Viaplay purchased Premier Sports in 2022.
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The sports industry’s adoption of AI will focus on CV and ML. Successful applications of ML have helped the decision-makers at sports companies, broadcasters, and leagues find underlying trends in vast datasets. This analysis informs their strategy, on and off the pitch. CV is mainly used in training, officiating, performance analysis, and injury prevention. Many teams using this technology have reported a decline in lost days due to injury. There is untapped potential for generative AI in sports.
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