13 October 2023
13 October 2023
The decision comes two months after Microsoft submitted new proposals and alterations to the deal structure to win approval.
Both the Asian and African soccer bodies have brought the Saudi tourism board in as an event sponsor.
New Zealand’s national team have retained the top spot despite the values of Ireland, France and England skyrocketing.
The NHL has a longstanding tradition of playing matches abroad, with the Global Series format introduced in 2017.
The IOC said the ROC ban would have no effect on decisions over Russian athletes at Paris 2024.
Penner, CEO of the franchise, will take over from his father-in-law and businessman Rob Walton.
The new deal makes Origin the UFC’s exclusive partner for the jeans, boots, and hunting apparel category.
The soccer body is attempting to find a partner in that category for the 2024-27 club competition cycle.
Merging industry-leading business intelligence & award-winning journalism, this is an unrivalled opportunity for engagement with B2B professionals across a network of 40+ leading media websites.
Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value.
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