12 October 2023
12 October 2023
Toyota will leverage the year-round NFL calendar to communicate its brand message to American football fans across the US.
Will Whiston, vice president Olympics & Paralympics at On Location, discusses how the company is changing how the Olympics delivers hospitality.
The case was dismissed over a lack of urgency, with eMedia ordered to pay the legal fees of Multichoice.
IMG will develop a range of licensed products in the build-up to the Lions’ 2025 tour of Australia.
The multi-year agreement will use analytics and business intelligence from the agency’s insights division.
The APL named Foley as a preferred bidder due to his soccer ownership experience and existing ties to New Zealand.
Betfred retains title sponsorship of the men's Super League and adds the women's and wheelchair categories.
Mediapro’s Colombia arm will be responsible for producing and broadcasting all 32 games during the tournament.
Merging industry-leading business intelligence & award-winning journalism, this is an unrivalled opportunity for engagement with B2B professionals across a network of 40+ leading media websites.
Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value.
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