11 October 2023
11 October 2023
Fifty regular-season games, as well as playoffs and finals, will be aired across the ProSieben and ProSieben MAXX channels.
The declaration of intent signifies the Kingdom's desire to take the next step as a major sporting events host.
The deal comes days after Puma announced a partnership with the Confederation of African Football (CAF).
The country would join Australia, Malaysia, and Singapore as co-hosts.
World Rugby announced Mitsubishi will sponsor the 2025 Women's RWC and the WXV tournament.
The 18 Eredivisie clubs unanimously voted in favor of the new domestic rights deal, set to run until 2030.
Pirelli, which has been the sport's tire provider since 2022, will continue in the role until 2027 at earliest.
The tie-up covers men's and women's domestic competitions, as well as national team action.
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Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value.
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