03 October 2023
03 October 2023
The top Spanish league's tech arm teamed up with Globant to create a joint venture last year.
Andretti Formula Racing will now need to gain approval from F1’s rightsholders for a place on the grid.
The league saw over 70 million attendees across its 2023 regular season games, 9.6% higher than in 2022.
The Indian cricket legend joins other sports star owners including Tom Brady, Didier Drogba, Sergio Perez, and Rafael Nadal.
The UFC will use 4D's technology to digitally place sponsors’ logos on Octagon canvases during select telecasts.
Tim Godfrey will work with the event's founders and leadership team on media rights, marketing, and distribution.
The new rights tender will cover the period from the beginning of the 2024-25 season through to the end of the 2027-28 season.
The pair will look to collectively reach audiences across the sport, entertainment, and tourism sectors.
Merging industry-leading business intelligence & award-winning journalism, this is an unrivalled opportunity for engagement with B2B professionals across a network of 40+ leading media websites.
The annual sponsorship value for Formula one in the 2023 season is $360.5 million, with Red Bull set to be the biggest earners from sponsorship this season. Of the 23 races on the 2023 racing calendar, only five Grand Prix’s will be without an official named title partner, as Qatar Airways, Heineken, Lenovo, Pirelli and Rolex all boast multiple Grand Prix rights. Formula One are estimated to generate $1.05 billion in ticket sales in 2023.
Give your business an edge with our leading industry insights.
