Long-time Champions League sponsor Heineken renews for 2024-27 cycle
The brand’s renewed three-year agreement will also include sponsorship rights for the UEFA Super Cup.
19 September 2023
19 September 2023
The brand’s renewed three-year agreement will also include sponsorship rights for the UEFA Super Cup.
The new ownership group is expected to pay an expansion fee of $52 million to join the growing NWSL.
The proposed deal will bring an end to Farhad Moshiri’s turbulent time as custodian of the Merseyside club.
This adds to the nine NFL games ABC is to broadcast this season, five of which are ESPN Simulcasts.
The deal makes the company a global partner and a global banking partner of the cup.
The agreement will see ITV replace rival Channel 4 whose contract to broadcast England matches expires next year.
IMG will continue to manage and distribute the international media and betting rights to the competition.
Roberts had been in charge on an interim basis after the IBA removed Greece's George Yerolimpos.
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The annual sponsorship value for Formula one in the 2023 season is $360.5 million, with Red Bull set to be the biggest earners from sponsorship this season. Of the 23 races on the 2023 racing calendar, only five Grand Prix’s will be without an official named title partner, as Qatar Airways, Heineken, Lenovo, Pirelli and Rolex all boast multiple Grand Prix rights. Formula One are estimated to generate $1.05 billion in ticket sales in 2023.
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