AFC brings in Dubai-based firm to replace FMA as commercial partner
AFC announced it had ended its exclusive contract with FMA less than three years into its deal.
18 September 2023
18 September 2023
AFC announced it had ended its exclusive contract with FMA less than three years into its deal.
The 39 EBU territories involved will also broadcast the women's and youth editions of the race.
Infront replaces rival Sportradar for the rights, running from 2025 to 2029.
The poultry company has been named as the fifth national partner of the tournament taking place in Germany.
The fixture between the Philadelphia Eagles and the Minnesota Vikings was watched by almost 17 million viewers.
At least 88 matches, or four in six games per week, gain live coverage on all continents.
The company has signed an agreement to purchase Moshiri's 94.1% stake in the Premier League club.
Two four-year packages are on offer in the region, combining both TV and digital rights.
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The annual sponsorship value for Formula one in the 2023 season is $360.5 million, with Red Bull set to be the biggest earners from sponsorship this season. Of the 23 races on the 2023 racing calendar, only five Grand Prix’s will be without an official named title partner, as Qatar Airways, Heineken, Lenovo, Pirelli and Rolex all boast multiple Grand Prix rights. Formula One are estimated to generate $1.05 billion in ticket sales in 2023.
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