Serie A not ruling out using agencies alongside direct overseas rights sales
The Italian soccer league is currently going to market with its next set of international broadcast rights.
05 September 2023
05 September 2023
The Italian soccer league is currently going to market with its next set of international broadcast rights.
Movistar replaces DAZN, which held the rights from 2019-20 through 2022-23.
Forest played the entire 2022-23 season without a main sponsor after being promoted back to the Premier League.
Reports state that streaming service FanCode has acquired the rights to broadcast the 2023 Rugby World Cup in India.
The telecoms giant is seeking to sub-license games involving the German national team, which has reached the quarter-finals.
The public-service broadcaster SABC has failed to secure sub-licensed rights from pay-TV's SuperSport.
The media company recently purchased the exclusive rights to show Indian national and domestic cricket matches for five years.
The players plan to strike for the first two days of the Liga F 2023-24 season from September 8.
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Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value. Some of the largest payment sector companies, such as MasterCard and Visa, are at the forefront of sports sponsorship, aligning with popular sports entities to boost customer preference and increase their market share globally.
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