AI in sports mainly focuses on employing machine learning and computer vision technologies

The sports industry’s adoption of AI will focus on computer vision (CV) and machine learning (ML). Successful applications of ML have helped the decision-makers at sports companies, broadcasters, and leagues find underlying trends in vast datasets. This analysis informs their strategy, on and off the pitch. CV is mainly used in training, officiating, performance analysis, and injury prevention. Many teams using this technology have reported a decline in lost days due to injury. There is untapped potential for generative AI in sports.