NBA hires Cooke to lead content distribution and DTC partnerships in APAC
The experienced media executive will be based in the league’s Singapore office.
24 August 2023
24 August 2023
The experienced media executive will be based in the league’s Singapore office.
There were contrasting audience levels for the soccer tournament in New Zealand and the US.
DAZN will exclusively stream the semifinals and final of the country’s oldest soccer competition.
Al Thani will succeed Mali’s Hamane Niang and was elected unanimously by the national federations.
The platform will show all 48 matches live and exclusively across the region.
The NFLPA has brought forward the start of its Fanatics trading card tie-up by three years.
RA will gain the power to appoint executives and coaches and take financial control of the Australian Super Rugby clubs.
Seven of the 20 top-flight teams have deals with betting companies this season.
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Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value. Some of the largest payment sector companies, such as MasterCard and Visa, are at the forefront of sports sponsorship, aligning with popular sports entities to boost customer preference and increase their market share globally.
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