23 August 2023
23 August 2023
Mastercard will serve as the seventh global partner of the upcoming tournament in India.
The move comes as the sport acknowledges the financial inequality that exists in tennis.
The extension will take the broadcaster’s relationship with the Super League beyond 30 years.
Google-owned YouTube secured seven years' worth of Sunday Ticket action through a deal struck last year.
The framework agreement gives the three parties until the end of the year to negotiate a binding contract.
Sportradar has exclusive rights to collect, license, and distribute the federation’s official betting and media data.
The tie-up will focus on developing tour marketing partnerships.
The CMA moved to block Microsoft's original takeover in April and will now open a new review process.
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Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value. Some of the largest payment sector companies, such as MasterCard and Visa, are at the forefront of sports sponsorship, aligning with popular sports entities to boost customer preference and increase their market share globally.
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