NFLPA ends Panini deal to begin Fanatics partnership early
Fanatics’ 20-year agreement with the NFLPA was not due to commence until 2026.
22 August 2023
22 August 2023
Fanatics’ 20-year agreement with the NFLPA was not due to commence until 2026.
The Ireland versus Canada group-stage match became the most-watched women’s sports event in Irish TV history.
LaLiga has signed the deal despite its president Javier Tebas being a vocal critic of the kingdom in the past.
The sports series, which aims to premiere in early 2024, has begun filming as drivers compete to secure Playoff spots.
England's 1-0 defeat by Spain was watched by a peak BBC audience of 12 million.
The Australian state decided against hosting due to an increase in the projected cost of staging the event.
Blank's AMB Sports and Entertainment already runs the Atlanta Falcons and Atlanta United.
The tie-up will make the broadcaster’s sports offering available to bars, hotels, and cafés across the country.
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Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value. Some of the largest payment sector companies, such as MasterCard and Visa, are at the forefront of sports sponsorship, aligning with popular sports entities to boost customer preference and increase their market share globally.
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