09 August 2023
09 August 2023
The new arrangement will see the various Barstool Sportsbooks rebranded across the 16 legalized betting states where it has licenses.
The deal covers rights to the Champions League, Europa League, Europa Conference League, and Super Cup.
The entertainment and sports giant saw increases in revenue across all four of its business units.
The pay-TV heavyweight has secured a late deal ahead of the upcoming 2023-24 season.
The league has made multiple packages available over a five-year period from the 2024-25 season.
BeIN previously held rights to the league from 2016 to 2019.
Citi joins as the biennial event’s official financial services partner, with card members receiving benefits during the tournament.
The company was the sole supplier of tennis balls at the delayed Tokyo 2020 games.
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