US golf’s PGA Tour has strengthened its bet monitoring efforts through a new partnership with sports protection services firm US Integrity and an extension of its existing relationship with international sports data and technology company Genius Sports.
The deals, announced yesterday (January 24) and running through 2024, are part of an expanded PGA Tour Integrity Program.
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That initiative is aimed at preventing betting-related corruption in PGA Tour competitions and ensuring that they reflect the best sporting efforts of the players. It was launched at the start of 2018 with the help of Genius, which provides a real-time monitoring system and additional support and educational services.
Stephen Thurley, head of integrity partnerships at Genius Sports, said: “As the sports betting landscape rapidly evolves across the US, it is imperative that sports are proactive in protecting the integrity of their competitions.
“This partnership ensures the PGA Tour continues to benefit from Genius Sports’ bet monitoring technology and education services, as well as utilizing ‘Genius Intelligence,’ our fraud detection management system.”
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US Integrity, meanwhile, will provide “supplementary integrity-monitoring services via its proprietary dashboard, in an effort to proactively identify irregular contest-level, officiating and wagering patterns by conducting analysis across many data sets.”
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By GlobalDataIts chief executive and co-founder Matthew Holt commented: “US Integrity is proud to partner with the PGA Tour and assist with maintaining the integrity of its golf competition across the world … These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly-detection tools we have developed at US Integrity.”
Of the new deal, PGA Tour vice president of gaming Scott Warfield added: “We are excited to partner with US Integrity, as we look to continue ensuring the integrity of the PGA Tour. US Integrity along with Genius Sports’ commitment to protecting our sport, as well as their proactive approach, will play a pivotal role in assisting our operations with monitoring sports betting across our tours.”
Genius has also provided integrity services for golf’s DP World Tour (formerly the European Tour) and Ladies Professional Golf Association, as well as other sporting properties including American football’s NFL, English soccer’s Premier League, and Euroleague Basketball.
