The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the IPL 2023 includes an in-depth view and detailed evaluation of Gujarat Titans’s sponsor partners. Buy the report here.
Gujarat Titans’s total sponsorship revenue for the 2023 season is over $10.8m, with the biggest single investment coming from Ather Energy, which is an agreement valued at $2.50m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Gujarat Titans have sponsorship agreements with 21 brands in the 2023 season, with their top five partners accounting for 46% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Ather Energy, BKT, Capri Global, Astral Pipes and Simpolo Ceramics, among others. The table below shows the top ten sponsors of Gujarat Titans in the 2023 season.
Financial services & consumer goods industries have struck the most deals
The financial services industry is the most heavily represented, totaling five agreements with Gujarat Titans in 2023. This is followed by consumer goods, food, automotive and clothing & accessories.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Gujarat Titans, as well as those of all other IPL clubs, buy the report here.