The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the IPL 2023 includes an in-depth view and detailed evaluation of Chennai Super Kings’s sponsor partners. Buy the report here.
Chennai Super Kings’s total sponsorship revenue for the 2023 season is over $13.9m, with the biggest single investment coming from TVS Eurogrip, which is an agreement valued at $4.48m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Chennai Super Kings have sponsorship agreements with 15 brands in the 2023 season, with their top five partners accounting for 63% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include TVS Eurogrip, India Cements, Gulf Oil, Nippon Paint and Jio, among others. The table below shows the top ten sponsors of Chennai Super Kings in the 2023 season.
Beverages & construction & real estate industries have struck the most deals
The beverages industry is the most heavily represented, totaling two agreements with Chennai Super Kings in 2023. This is followed by construction & real estate, technology, telecommunications and aerospace & defense.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Chennai Super Kings, as well as those of all other IPL clubs, buy the report here.