The global sports industry experienced a 10% rise in new job postings related to sports betting in Q4 2023 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 45% decrease versus Q4 2022. GlobalData’s Sport: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the sport industry, facilitating anticipation of future workforce needs. Buy the report here.
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Notably, Office and Administrative Support Occupations jobs accounted for a 43% share of the global sports industry’s sports betting-related total new job postings in Q4 2023, up 30% over the prior quarter.
Office and Administrative Support Occupations drive sports betting-related hiring activity
Office and Administrative Support Occupations, with a share of 43%, emerged as the top sports betting-related job roles within the sports industry in Q4 2023, with new job postings rising by 30% quarter-on-quarter. Management Occupations came in second with a share of 13% in Q4 2023, with new job postings rising by 22% over the previous quarter.
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The other prominent sports betting roles include Computer and Mathematical Occupations with a 7% share in Q4 2023, Personal Care and Service Occupations with a 4% share of new job postings.
Top five companies in sports industry accounted for 81% of hiring activity
The top companies, in terms of number of new job postings tracked by GlobalData, as of Q4 2023 were Entain, Rank Group, Fanatics, Woolworths Group, and Flutter Entertainment. Together they accounted for a combined share of 81% of all sports betting-related new jobs in the sports industry.
Entain posted 1,350 sports betting-related new jobs in Q4 2023, Rank Group 420 jobs, Fanatics 326 jobs, Woolworths Group 176 jobs, and Flutter Entertainment 172 jobs, according to GlobalData’s Job Analytics.
Hiring activity was driven by the UK with a 55.57% share of total new job postings, Q4 2023
The largest share of sports betting-related new job postings in the sports industry in Q4 2023 was in the UK with 55.57% followed by the US (21.98%) and Australia (3.91%). The share represented by the UK was three percentage points higher than the 52.89% share it accounted for in Q3 2023.
For further understanding of GlobalData's Sport: Hiring Trends & Signals Q4 2023, buy the report here.
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GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
