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Deal Focus: Lucrative LVMH-F1 partnership maintains the series’ opulence

The luxury goods conglomerate's partnership with the high-profile series will maintain each side's high value image.

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PTO, World Triathlon to focus on commercial growth in 12-year tie-up

The multi-faceted partnership will involve collaboration on rights management, including sponsorship and broadcast.

UEFA and European Club Association extend MOU through 2033

The previous agreement between the two parties - until 2030 - had only been unveiled last September.

Revolut returns as NBA Paris game sponsor in expanded deal

The digital financial services company was the presenting partner of the game in the French capital last season.

Sports streaming must be made more affordable to tackle piracy – report

The proliferation of streaming platforms has raised the cost for many of watching the sports in which they are interested.

EBU to provide FTA exposure for FIBA events in long-term deal

Starting in November 2025, the deal covers the public service television, radio and digital platforms of 19 EBU members.

Coup for Mattel and Hot Wheels as multi-year F1 licensing deal struck

A full range of F1-specific Hot Wheels is set to be launched in 2025.

Infront expands running presence through Shanghai Marathon deal

The agency will support the event's Abbott World Marathon Majors candidacy.