All articles by Tariq Saleh

Tariq is news editor at Sportcal. He specializes in sponsorship deals and media rights in soccer, basketball, and tennis.

Mercedes-Benz named WTA premier partner in lucrative, long-term deal

The Women's Tennis Association (WTA) has today unveiled German car brand Mercedes-Benz as its new top-tier premier partner in a long-term…
College firsts as Utah ink private equity deal and UNLV land jersey patch

The University of Utah and the University of Las Vegas (UNLV) have each announced landmark deals in college sports, bringing in private…
WSC Sports and Swiss ice hockey league partner in long-term deal

The Swiss National League ice hockey competition has announced a new six-year partnership with AI-powered video content provider WSC Sports.The…
US Ski and Snowboard in content tie-up with YouTube

The US Ski and Snowboard national governing body has announced a new content partnership with YouTube ahead of the 2026…
British Cycling creates commercial vehicle, eyes external investment

The British Cycling governing body has today announced the launch of a new commercial arm and outlined plans to bring in…

NHL and Tim Hortons extend long-standing Canadian partnership

Ice hockey’s NHL has renewed its long-running partnership in Canada with coffee chain Tim Hortons.Through the multi-year extension, Tim Hortons…
Globo and ESPN keep Copa Libertadores and Sudamericana rights until 2030

Globo, the Brazilian media heavyweight, and the international sports broadcaster ESPN will retain rights to South American soccer’s Copa Libertadores and…
Dentsu picks up 2026 World Cup rights in Japan

Japanese advertising giant Dentsu has acquired the domestic broadcasting rights for soccer’s showpiece 2026 FIFA World Cup.The “comprehensive” media rights…
World Darts Championship stays at Alexandra Palace until 2031

Alexandra Palace will remain the home of the World Darts Championship until at least 2031 following a new five-year agreement…
Gilbert and World Rugby renew long-running ball supply deal until 2033

Gilbert, the rugby equipment brand and prominent ball supplier, has extended its long-term partnership with the World Rugby governing body until…