All articles by Tariq Saleh

Tariq is news editor at Sportcal. He specializes in sponsorship deals and media rights in soccer, basketball, and tennis.

Q&A: Rory Natkiel, founder of new sponsorship consultancy Box Count

Rory Natkiel, the former chief strategy officer at the Sid Lee Sport agency, recently launched Box Count, a specialist sponsorship…
RFEF secures Telefonica sponsorship until 2030

The RFEF, Spain’s national soccer body, and telecommunications giant Telefonica have announced a new sponsorship deal until December 2030.Through the agreement, Telefónica’s Movistar brand…
Pac-12 to sell betting data to sportsbooks through Genius Sports tie-up

Genius Sports, the international sports data technology company, has agreed a new multi-year integrity, technology, and AI partnership with US…
FIFA World Cup broadcasters get option to stream matches on YouTube

FIFA, world soccer’s governing body, and YouTube have announced a content partnership for the upcoming men’s World Cup, which will allow…
Jockey Club receives £100m Levy investment to upgrade key racecourses

The Jockey Club, the prominent UK horse racing organization, has unveiled multi-million-pound plans to modernize its portfolio of 15 tracks after…

ICC brings in Kettle Chips as Women’s T20 World Cup sponsor

The International Cricket Council (ICC) has unveiled the Kettle Chips brand as an official supporter of this year’s ICC Women’s…
Adidas to face competition as UEFA, Relevent prepare UCL match ball tender

European soccer’s governing body UEFA and its partner agency Relevent Sports are launching an official match ball tender for the…
F1 cancels Bahrain, Saudi races; MotoGP postpones Qatar GP

Motor racing’s elite Formula 1 (F1) series has cancelled its upcoming races in the Middle East due to the ongoing…
Halo back as World Snooker Championship title partner, adds darts to deal

UK-based software company Halo has announced a renewed deal with the World Snooker Tour (WST) to return as the headline…
Miami Open unveils new, returning sponsors for 2026

The Miami Open tennis tournament has secured several new sponsors, while many brands have also renewed their deals for this…