All articles by Susan Lingeswaran

Susan is editor at Sportcal. Her main areas of interest are tennis, media rights, and sports investment.

Red Tiger Marketing adds Fiji Rugby to growing client list

The Red Tiger Marketing agency has strengthened its portfolio after adding the Fiji Rugby governing body to its list of…
TVMonaco lands E1 rights in Monaco and France

Public-service channel TVMonaco has secured the rights to the E1 all-electric motorboat racing series in Monaco and France ahead of…
Kang’s Kynisca named presenting partner of FIFA’s Champions Cup

Kynisca, the women’s soccer-dedicated research body owned by sports team owner Michele Kang, has been announced as the presenting partner…
Begin land rights to TKO’s Zuffa Boxing in Pakistan and Bangladesh

Zuffa Boxing, the nascent promotion owned by combat sports giant TKO Group, has increased its international visibility after securing a…
ITV boosts rugby coverage with Prem Rugby rights renewal

ITV, the UK commercial broadcaster, has reinforced its rugby offering after securing a two-year extension to its long-standing rights agreement…

Russia’s Okko secures exclusive rights to 2026 Winter Olympics

Okko, the Russian sports streaming service, has secured exclusive rights covering the upcoming Milano-Cortina 2026 Winter Olympics, which will feature…
World Rugby extends apparel partnership with Macron

Governing body World Rugby has announced an extension to its official apparel partnership with Italian sportswear manufacturer Macron through 2029,…
McLaren F1 drops Castore for Puma, Audi add Piquadro

McLaren, the incumbent champions of motor racing’s top-tier Formula 1 (F1) series, have announced German sportswear giants Puma as their…
PNG’s NBC secures rights to Super League ahead of expansion

The National Broadcasting Corporation (NBC), Papua New Guinea’s national broadcaster, has secured exclusive rights to English rugby league’s top-tier Super…
Two Circles hired to grow squash audiences ahead of LA28

Squash Media and Marketing (SMM), the commercial arm of the Professional Squash Association (PSA), has announced a five-year partnership with…