All articles by Susan Lingeswaran

Susan is editor at Sportcal. Her main areas of interest are tennis, media rights, and sports investment.

Monarch Collective enters WNBA with Cleveland expansion side stake

Monarch Collective, the investment fund focused on women’s sports, has made its first investment into North American basketball’s WNBA by…
CSME boosts OneSoccer offering with UWCL rights

Canadian Soccer Media & Entertainment, the rebranded commercial arm of the country’s soccer governing body, has continued its rights spree…
Claro named official broadcaster of Colombian national soccer teams

Claro Colombia, the subsidiary of the telecoms giant America Movil, has been announced as the official broadcaster of all Colombian…
Coca-Cola continues Sprite basketball push with EuroLeague deal

Sprite, the lemon-lime soda brand of Coca-Cola, has increased its global basketball exposure by striking a new agreement with pan-European…
Belgium’s VTM secures PDC rights expansion from 2027

VTM, the Dutch-language broadcaster in Belgium, has expanded its rights package with the Professional Darts Corporation to cover all events…

SBS expands cycling slate with Giro d’Italia Women, Il Lombardia

SBS, the Australian public-service broadcaster, has doubled down on its coverage of major women’s road cycling events by adding the…
Indian Wells breaks merchandise sales record for 2026 edition

The Indian Wells Masters, one of the biggest tennis events outside the four Grand Slams, has announced a record level of…
LA Lakers seek new jersey patch partner after Bibigo deal ends

The Los Angeles (LA) Lakers, the major NBA basketball franchise, have formally opened the bidding process for a new jersey…
NFL adds Kraft Heinz as first-ever condiment partner

American football’s elite NFL has announced a global agreement with US-based multi-national conglomerate Kraft Heinz that will see some of…
NBA secures C4 as European energy drink sponsor, Puma kits out BAL

North American basketball’s NBA has announced a multi-year agreement with energy drinks brand C4 Energy, spanning the league’s key European…