Op-Ed: How brands can drive relevance beyond the closing ceremony
A collaborative piece by Hannah Partridge, client services director at creative design agency Seen Studios.Like many of us, I’ve been…
All articles by Sportcal Staff
Sportcal Staff
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Op-Ed: Turning a moment into a movement at the ICC Women’s T20 World Cup
A collaborative post by Jen Vile, marketing director for the upcoming 2026 ICC Women's T20 World Cup cricket tournament.Vile discusses how…
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Op-Ed: The live sports streaming boom comes with a piracy problem
A collaborative post by Ian Franklyn, chief revenue officer at streaming video infrastructure solutions provider MainStreaming.During a live sports final, even…
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Op-Ed: How US Sport Is Building Cultural Relevance in Europe
A collaborative piece by Sam Scott, head of commercial partnerships at full-service commercial, marketing, and events agency Verve. The recent NBA…
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NBA renews Evergent ties, takes stake in broadcast software company
US basketball’s elite NBA has renewed its partnership with broadcast software company Evergent Technologies, and has made a strategic investment…
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IBM, AELTC extend long-running tech partnership
Global tech giant IBM has renewed its long-running partnership with the All England Lawn Tennis Club (AELTC), organizer of the Wimbledon…
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Op-Ed: Why the NBA’s Local Ratings Drop Signals a Streaming Shift
An opinion piece by Dave Dembowski, chief revenue officer at media advertising and data solutions firm Operative. Streaming’s opportunity to…
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Op-Ed: Why streaming is becoming the real battleground for fan loyalty
Audiences are no longer tuning in solely for the live match window and disconnecting until the next fixture. Viewing now…
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Op-Ed: Scale or fail – securing the future of live sports streaming
An opinion piece by Damien Sterkers, vice president for product and solutions marketing at broadcast technology and streaming video software firm,…
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Op-Ed: Putting a price on fandom in D2C sports streaming
This is a collaborative piece by Estibaliz Rodero, regional strategy director for Evergent. Streaming was supposed to bring live sport closer to…