All articles by Peter Scrimgeour

Peter Scrimgeour is senior analyst (sports) at GlobalData with a particular interest in sports media, leading analysis of media markets globally.

SA Rugby continues long-running partnership with SuperSport

The South African Rugby Union (SA Rugby) governing body and the CANAL+ Group, parent company of media heavyweight MultiChoice, have…
MLB Opening Night on Netflix proves a hit with US viewers

Netflix’s debut coverage of Major League Baseball’s Opening Night game drew the second-largest audience for a traditional Opening Day telecast…
Has NRL’s Las Vegas gamble paid off?

The National Rugby League’s (NRL) opening season showcase in Las Vegas, known as ‘Rugby League Las Vegas,’ recently concluded the…
JAS Premier League rights deal marks major shift in Vietnam after K+ collapse

Thai telecoms firm Jasmine International (JAS) has acquired the rights to English football’s top-tier Premier League in Vietnam for the…
Premier League’s £450m ESPN deal highlights commercial power in South America, Caribbean

English soccer’s Premier League has secured a lucrative media rights renewal with major international sports network ESPN in South America…

A new dawn for F1 in the US – Apple steps onto the grid

The Formula One World Championship has a new U.S. broadcaster: technology giant Apple will exclusively cover the next five F1…
Bundesliga adopts multi-layered media rights strategy in UK

German soccer’s top-flight Bundesliga has revealed its new broadcast mix for the UK and Ireland going forward, including a blend…
Liga ACB partners with DAZN, ending Movistar relationship

Spanish basketball’s top-flight Liga ACB has opted to end its long-standing domestic broadcast partnership with Movistar, the pay-TV service owned…
BeIN retains Premier League rights in MENA

International pay-TV sports heavyweight BeIN Media Group has extended its exclusive broadcast partnership with English soccer’s top-tier Premier League in…
Rugby Australia renews broadcast deal with Nine

Rugby Australia (RA), the governing body for rugby union, signed a five-year extension to its domestic broadcast rights with media…