Peter Scrimgeour is senior analyst (sports) at GlobalData with a particular interest in sports media, leading analysis of media markets globally.
The rebrand was announced earlier this year as part of the BT and Warner Bros. Discovery joint venture.
New Zealand’s Spark Sport and Ireland’s Eir Sport have shut down in recent years, while BT in the UK could exit.
When Viaplay Group acquired sports broadcaster Premier Sports, it meant further consolidation of the UK sports broadcasting landscape.
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