From hotels to homes: How Airbnb is reshaping the sports events hospitality model
Since 2020, Airbnb has entered into two significant agreements - a long-term partnership with the International Olympic Committee (IOC), covering…
All articles by Olivia Snooks
Olivia Snooks
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The broadcast value of an away Ashes series
The 2025/26 Ashes unravelled on and off the field. England surrendered the urn in just 11 days, but for supporters…
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Key trends to expect in women’s sport in 2026
2025 is widely viewed as a watershed year for women’s sport as it combined record-breaking audiences with mainstream cultural impact,…
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What Went Wrong: The Sky Sports Halo Mess
Sky Sports announced a female-focused TikTok channel, ‘Sky Sports Halo’, on 13 November, but it was axed just three days…
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LaLiga pulls the plug: Barcelona vs Villarreal Miami clash cancelled
On October 22, just two weeks after LaLiga announced plans to stage its first-ever regular-season match outside Spain — Barcelona…
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Ban on online gambling partners forces Indian cricket to hunt for new revenue streams
In August, the Indian Parliament enacted legislation prohibiting online gambling. This ban significantly impacts various platforms, including card games, poker,…
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More than a tournament: The Women’s Euro a catalyst for change in English sport
Less than 48 hours after the Lionesses secured back-to-back European Championship victories, they received a warm welcome from 65,000 English…
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Is the World Test Championship fulfilling its intended purpose?
South Africa concluded the 2023-25 World Test Championship (WTC) cycle at the pinnacle of the league table, securing victories in…
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How the WSL leans on international soccer amid a competitive divide
The 2024-25 season of the WSL concluded earlier this month, with Chelsea being crowned champions once again and in doing…
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Cosmetic brands capitalizing on the expansion of women’s sports
2025 has already seen some significant partnerships between women’s sports and beauty products. Most significantly, Maybelline has agreed a partnership…