All articles by Jake Kemp

Jake Kemp

Jake Kemp is an analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in tennis, soccer and F1.

Over 50% of EPL clubs promote gambling brands, as front-of-shirt ban looms

The gambling market has been the dominant industry of Premier League front-of-shirt sponsorship deals in recent seasons. In April 2023,…
Understanding Qatari and IOC interest in bringing the Olympics to MENA

The Olympic and Paralympic Games are the pinnacle of sport, attracting the biggest names from every country around the world.…
The commercial power of Pacquiao driving the WBC’s next big title fight

Before his comeback fight announcement, Manny Pacquiao was inducted into the International Boxing Hall of Fame (IBHOF). As one of…
A review of the 2026 Enhanced Games

The Enhanced Games is the controversial multi-sport competition founded by Aron D’Souza, which permits athletes to compete freely whilst using…
The World Snooker Championship’s continued move away from vice title sponsorship

British brand Halo confirmed a partnership with the Sheffield-based tournament in March earlier this year, as the brand extended its…

Understanding the value of Liverpool FC’s return to adidas

After months of rumors circulating around a potential deal between Liverpool FC and adidas, the pair finally announced a new…
Arsenal, PSG and Bayern Munich must revisit Rwandan sponsorship links

Visit Rwanda has been actively involved in the global sports sponsorship market since 2017 when it became Arsenal’s first official…
How the momentum of women’s sports will accelerate in 2025

Women’s sport is a hot topic that can no longer be ignored. There has been an accelerated growth and level…
National team kit rights continue to substantially increase as Nike agrees Brazil kit extension

The Brazil national soccer team is the most successful in the history of the sport. The South American nation has…
Tennis the latest sport to benefit from Saudi riches despite little public interest

In early November, Saudi Arabia played host to the WTA Finals, the season-culminating event of the professional women’s tennis calendar.…