Understanding Qatari and IOC interest in bringing the Olympics to MENA
The Olympic and Paralympic Games are the pinnacle of sport, attracting the biggest names from every country around the world.…
All articles by Jake Kemp
Jake Kemp
Jake Kemp is an analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in tennis, soccer and F1.
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The commercial power of Pacquiao driving the WBC’s next big title fight
Before his comeback fight announcement, Manny Pacquiao was inducted into the International Boxing Hall of Fame (IBHOF). As one of…
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A review of the 2026 Enhanced Games
The Enhanced Games is the controversial multi-sport competition founded by Aron D’Souza, which permits athletes to compete freely whilst using…
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The World Snooker Championship’s continued move away from vice title sponsorship
British brand Halo confirmed a partnership with the Sheffield-based tournament in March earlier this year, as the brand extended its…
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Understanding the value of Liverpool FC’s return to adidas
After months of rumors circulating around a potential deal between Liverpool FC and adidas, the pair finally announced a new…
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Arsenal, PSG and Bayern Munich must revisit Rwandan sponsorship links
Visit Rwanda has been actively involved in the global sports sponsorship market since 2017 when it became Arsenal’s first official…
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How the momentum of women’s sports will accelerate in 2025
Women’s sport is a hot topic that can no longer be ignored. There has been an accelerated growth and level…
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National team kit rights continue to substantially increase as Nike agrees Brazil kit extension
The Brazil national soccer team is the most successful in the history of the sport. The South American nation has…
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Tennis the latest sport to benefit from Saudi riches despite little public interest
In early November, Saudi Arabia played host to the WTA Finals, the season-culminating event of the professional women’s tennis calendar.…
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Uncovering the lack of interest in the 2025 FIFA Club World Cup
In December 2023, Gianni Infantino and FIFA announced plans to expand the FIFA Club World Cup competition. Looking to add…