All articles by Euan Cunningham

Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.

Vietnam’s Viettel adds to Bundesliga media rights partner stable

The organizers of German's men's soccer's top-tier Bundesliga have struck a three-season coverage deal in Vietnam with the state-owned media…
C15 and MotoGP launching FAST channel in US

The MotoGP top-tier motorcycling series and the UK-based C15 Studio production firm have collaborated to launch a MotoGP Channel in the…
Eredivisie and Two Circles in fanbase-growth extension

Dutch top-tier soccer's Eredivisie has extended its tie-up with Two Circles, the UK-based sports marketing agency.Through a partnership renewal unveiled today…
Bayern Munich dilutes Visit Rwanda tie-up, Diederich leaving club

German soccer giants Bayern Munich have extended their overall tie-up with the Rwanda Development Board (RDB), but significantly changed the…
Now DAZN Japan swoops for Bundesliga rights through 2027-28

Global subscription streaming service DAZN has snapped up exclusive rights to the next three seasons of German soccer's Bundesliga.Through the…

KP Snacks changing to sleeve sponsor of The Hundred’s teams in 2026

British snack producer KP Snacks has extended and altered its deal through which it sponsors The Hundred, the short-format, eight-team…
Progress for WWE, UFC, and IMG in TKO second quarter financials

TKO Group, the publicly listed combined ownership company of mixed martial arts promotion UFC, professional wrestling promotion WWE, and heavyweight…
Emirates confirmed as significant sponsor for Bayern through 2031-32

The long-term deal between German soccer heavyweights Bayern Munich and the Emirates Airline has been formalized.A tie-up unveiled yesterday (August…
ESPN strikes WWE premium events deal, DTC service launching in August

Heavyweight sports broadcaster ESPN has snapped up exclusive rights in the US to all premium live events organized by the…
Bundesliga and Sky Italia stick together through 2028-29

The heavyweight Sky Italia pay-TV broadcaster has extended its rights deal covering German men's soccer's top-tier Bundesliga, through 2028-29.A deal…