All articles by Euan Cunningham

Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.

Euronics extends as UEFA women’s soccer partner through 2029 Euros

European soccer's governing body UEFA has extended and expanded its commercial tie-up - focused on the women's game - with…
Hexagon Cup to become global series through 54, FIP partnership

Padel's Hexagon Cup, the team competition backed by a range of global sporting stars, is set to turn into a…
Vida in as Kolkata Knight Riders main partner for 2026

The Kolkata Knight Riders (KKR) franchise, of men's Twenty20 cricket's Indian Premier League, have a new main partner for the…
ICC open EOI in Nepal for 2026 T20 World Cup media rights

The International Cricket Council (ICC) governing body has launched a media rights tender process in Nepal covering next year's Men's…
ATP keeps time with Rolex in partnership extension

The ATP Tour top-tier men's tennis circuit has renewed its long-running commercial tie-up with luxury watch brand Rolex.Through an extension unveiled…

F1 returning to Portugal in 2027 through two-year Portimão deal

Top-tier motor racing series Formula 1 will return to Portugal in 2027 after a six-year break.The Portimão venue in the Algarve,…
On Location continues with Kraft Analytics as insights partner

On Location, the premium hospitality and experiences company, has extended its tie-up with Kraft Analytics Group (KAGR), in a multi-year renewal.Through…
MLS reports high broadcast and social media engagement for final

The season finale from the recently concluded 2025 Major League Soccer (MLS) campaign generated strong broadcast viewership and social media…
ICC: Major JioStar deal “fully in force” despite speculation

The International Cricket Council (ICC) has come out swinging against suggestions that heavyweights Indian pay-TV broadcaster JioStar will be backing…
Generali in as title partner of Hexagon Cup for 2026

International insurance heavyweight Generali Group has struck a deal to become the main commercial partner for the next edition of…