All articles by Euan Cunningham

Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.

NHL plots German expansion, two regular-season games set for December

North American ice hockey's NHL and its players' association (NHLPA) have unveiled major plans to grow the league's presence and exposure…
Panini in multi-year, multi-faceted NWSL agreement

North America's National Women's Soccer League (NWSL) has struck a deal with collectibles and trading cards heavyweight Panini.Through a multi-year…
Formula E becomes the next sporting property added to Corpay stable

Corpay, the global financial services company that has developed a strong presence in sports, has struck a new deal, this…
Report: Liga Portugal and Oakvale working on selling media rights stake

Liga Portugal, the organizing body of that country's top-tier soccer league, is reportedly considering selling off a stake in a…
MLR brings in OS Studios as digital growth partner

North America’s Major League Rugby (MLR) has brought in content creation specialist OS Studios as a new partner.Through a multi-year…

M&C Saatchi becomes US Soccer’s marketing agency as FIFA World Cup looms

The M&C Saatchi international marketing agency has struck a new deal with the US Soccer governing body.Through the tie-up, M&C Saatchi…
Ex-WPP executive Copas takes over as E1 CEO

The E1 all-electric motorboat racing series has announced Jamie Copas as its new chief executive (CEO) to replace Rodi Basso,…
New record for Women’s Asian Cup attendance already set in Australia

The ongoing 2026 edition of soccer's AFC Women's Asian Cup - with the bulk of its matches still left to…
AT&T added to TGL’s founding partner list ahead of 2026 playoffs

TGL, the tech-infused golf competition founded by TMRW Sports, now has its eighth founding partner after securing a deal with US…
Op-Ed: Will Tottenham’s poor season see sponsors heading for the exit?

A collaborative piece by Tom Gladstone, co-founder at The Space Between agency.One of Tottenham Hotspur’s long-standing sponsors has reportedly notified…