All articles by Christian Fizia

National team sponsors for the 2018 Fifa World Cup: Coca-Cola and Adidas lead the charge

With the 2018 Fifa World Cup now under way, Christian Fizia analyses 386 national federation deals covering the 32 teams competing at the tournament. This Sportcal Sponsorship insight takes an in-depth look into the leading brands, industries and sectors that make up the national sponsors, as well as the kit suppliers that will be on display in Russia.