All articles by Alex Donaldson

Alex is a reporter at Sportcal. He focuses on soccer, NFL, basketball and combat sports.

LaLiga signs Thmanyah, Riyadh Season accord to grow SPL broadcast quality

Spanish soccer’s top-flight LaLiga has signed a new tripartite agreement with Saudi Arabian broadcaster Thmanyah and the Riyadh Season sporting,…
Op-Ed: Putting a price on fandom in D2C sports streaming

This is a collaborative piece by Estibaliz Rodero, regional strategy director for Evergent. Streaming was supposed to bring live sport closer to…
Major event allure in 2025-26 delivers record ad sales for NBCU

US media heavyweight NBCUniversal (NBCU), owner of major network NBC and the NBC Sports channel, has announced the closure of…
Orlegi places Atlas FC up for sale as Mexican multi-club groups scrutinized

Mexican soccer side Atlas FC have been put up for sale by their owner, Grupo Orlegi, as the country’s top-flight Liga…
NFL, Fanatics antitrust lawsuit dismissed

US district court judge Andrew Carter Jr. has dismissed an antitrust lawsuit filed against American football’s National Football League (NFL)…

Brentford secure external investment as Benham sells minority stake

English Premier League soccer side Brentford have secured external investment via the sale of a minority stake by majority owner…
Showpiece finals help ESPN, BeIN to Wimbledon broadcast success

Major US pay-TV sports broadcaster ESPN has hailed its coverage of the 2025 Wimbledon tennis Grand Slam as a major…
Manchester City renew lucrative Puma deal to major uplift

English Premier League soccer giants Manchester City have extended their long-term global partnership with German sportswear manufacturer Puma.The long-term deal,…
Explainer: How will Brazil’s sports betting market react to regulation?

In January 2024, the Brazilian Government moved to regulate its sports betting industry. While sports betting has been legal since…
FIBA renews Yili partnership, announces record 3×3 World Cup engagement

FIBA has extended its partnership with Chinese dairy giant Yili, which will continue as a global partner of the global…