All articles by Alex Donaldson

Alex is a reporter at Sportcal. He focuses on soccer, NFL, basketball and combat sports.

European Commission named AFCON partner

African soccer’s CAF governing body has announced a new partnership with the European Commission (EC), the executive branch of the…
Charter to purchase Cox in bumper cable merger

Major US cable TV companies Charter, owner of the Spectrum brand, and Cox Communications, which operates Contour TV, have agreed to…
Explainer: How On Location will deliver hospitality for a Winter Games

In 2023 the International Olympic Committee (IOC) revolutionized its ticketing model, centralizing all travel and hospitality offerings through one provider,…
WNBA’s Fever launch DTC service with Endeavor Streaming

The Indiana Fever franchise of US women’s basketball’s elite WNBA has partnered with the Endeavor Streaming entertainment technology firm to…
Deal Focus: Diageo wades into World Cup sponsorship after a testing 2024

The dealLast week (May 8) global beverage giant Diageo, one of the world’s largest alcoholic drinks conglomerates, agreed a wide-ranging commercial…

IMG renews Vikings marketing ties for global growth

Global sports and entertainment agency IMG has extended its tie-up with the Minnesota Vikings franchise of American football’s NFL.Across the…
Explainer: How Shakhtar Donetsk generates revenue during wartime

The UEFA Champions League, Europe’s elite soccer competition, has long allowed clubs from outside the continent's so-called “top five” leagues…
Tech mogul Ohanian buys 10% of Chelsea women’s team

Alexis Ohanian, the co-founder of prominent internet social media and forum site Reddit and of venture capital firm Seven Seven…
Conmebol and Mediapro renew production and distribution deal

South American soccer’s Conmebol governing body has renewed its broadcast production and distribution agreement with Spanish media rights and production…
Women’s Rugby World Cup bolsters sponsor ranks with HSBC

Banking giant HSBC has become the latest UK-based brand to sign on as a sponsor of the 2025 Women’s Rugby…