Sponsorship

Sponsorship

NFL confirms multi-year Spain return, Paris game reports surface

American football’s elite NFL has announced that it will return to Spain in 2026 as part of a multi-year agreement…

News

WorldTour’s EF Pro Cycling seeks title partner for Tour de France push

Media

Golf Wrap: LPGA Tour, HSBC World Championship, New Zealand Open

News

Live Nation and River Plate ink 10-year stadium naming rights deal

Sponsorship

Live Nation and River Plate ink 10-year stadium naming rights deal

Sponsorship

MLC taps Secutix for ticketing solutions

News

LIV Golf adds Rolex as official partner, plans to sell stakes in franchises

News

Roland-Garros adds Schweppes to supplier portfolio

News

World Rugby secures Liqui Moly for RWCs, appoints NZR’s Robinson

Susan Lingeswaran

Media

WBD lands Monster Energy, MyWhoosh deals ahead of 2026 cycling season

Susan Lingeswaran

News

F1 partners with Standard Chartered; McLaren and Schneider Electric team up

Betting

Polymarket continues sports push with multi-year MLS deal

News

FIFA secures Visa as global sponsor for Champions Cup

Susan Lingeswaran

News

MotoGP Wrap: Estrella Galicia, Yamaha, KTM

News

Winmau secures ‘record breaking’ 10-year PDC extension

Sponsorship

Formula E promotes Google Cloud to principal partner

Susan Lingeswaran

News

X Games adds XGL title sponsor with MoonPay securing crypto-focused deal

Sponsorship

DP World Tour and Rolex take partnership to three decades

News

NCAA votes to open up jersey patch sponsorship for D1 schools

News

Williams and Alpine add to wave of new F1 sponsorship deals

Media

X Games secures wide-ranging Stake partnership ahead of XGL launch

News

Rugby Australia switches to Castore in five-year kit deal

Media

NBA renews Abu Dhabi ties, scores record Global Game viewership with Prime

Sponsorship

Kang’s Kynisca named presenting partner of FIFA’s Champions Cup

Susan Lingeswaran

News

Mercedes F1 unveils major Microsoft tie-up, adds Nu as global partner

Media

UFC pens FPT Play rights deal in Vietnam, renews with Total Wireless

News

Louis Vuitton renews America’s Cup title deal ahead of Naples ’27

Sponsorship

World Rugby extends apparel partnership with Macron

Susan Lingeswaran

Sponsorship

Volleyball World agrees ‘landmark’ Decathlon merchandise deal for VNL

Sponsorship

McLaren F1 drops Castore for Puma, Audi add Piquadro

Susan Lingeswaran

Sponsorship

Emirates renews long-standing Team NZ America’s Cup tie-up

Betting

DAZN to offer prediction trading through Polymarket tie-up

News

IPL expands sponsorship portfolio with lucrative Gemini AI deal

Sponsorship

London Spirit kicks off new ownership era with Barclays, Nike deals

Susan Lingeswaran

News

Sabalenka flies in as first tennis ambassador for Emirates

Sponsorship

F1 sponsorships: Ferrari secures Whoop, Audi partners Nexo

Susan Lingeswaran

Sponsorship

De Cecco brought in as Australian Open sponsor in late deal

Sponsorship

Inter Miami upgrades Lowe’s to sleeve sponsor in lucrative expansion

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