Sponsorship

News

Fincantieri sets sail for February’s Winter Olympics through new deal

Italian shipbuilding group Fincantieri has come on board as the latest sponsor of the 2026 Winter Olympics and Paralympics, to…

Euan Cunningham

Sponsorship

Sabres and KeyBank carve out 10-year stadium naming rights extension

Sponsorship

TKO hires MLS exec Shuaib to bolster global partnerships team

Sponsorship

CommBank out, Westpac in as new Cricket Australia principal partner

News

Report: Bayern secure Emirates as second-tier platinum partner

News

ABB retains Formula E title sponsorship

News

MLS brings in Walmart as new partner

Sponsorship

Upcoming Audi F1 team secures Revolut as title sponsor

Financial

Lyon’s financial woes continue as revenues fall, Groupama deal renewed

Sponsorship

Soccer Wrap: Arsenal, Manchester City, Leeds United

Susan Lingeswaran

Sponsorship

Andretti Formula E ties-up three-year Quest Global support deal

Sponsorship

Fenerbahce and Chobani partner in stadium and shirt sponsorship deal

Betting

Betano continues European charge with Portuguese Super Cup title deal

News

ECB ties-up Secutix for 2026 T20 Women’s World Cup hosting duties

News

LaLiga and RFEF in long-term BKT extensions

Euan Cunningham

Media

CAA’s Bostock: Brands can’t see women’s soccer tie-ups as just goodwill

Euan Cunningham

News

AFA taps Druid Sport as commercial agent in China

Susan Lingeswaran

Sponsorship

Liverpool bring in EC Markets, West Ham partner with Lilley Plummer

Sponsorship

Amazon in five-year UEFA women’s soccer extension

Euan Cunningham

Features

Q&A: World Games chair Gossow, and ISB chief executive Romero

Euan Cunningham

Sponsorship

Spain confirmed as Ryder Cup 2031 host; Estrella Damm named first sponsor

Susan Lingeswaran

News

NHL, NHLPA strike partnership with Serie A ahead of 2026 Winter Games

Sponsorship

eToro expands English rugby sponsorship with Premiership Women’s Rugby deal

Susan Lingeswaran

Features

Deal Focus: Man City and Puma renew in £1bn kit deal

News

Deep Dive: Was FIFA’s new-look Club World Cup a commercial success?

Sponsorship

Betfred extends World Matchplay title deal with PDC

Euan Cunningham

Media

LaLiga signs Thmanyah, Riyadh Season accord to grow SPL broadcast quality

News

Barcelona pen €40m sponsorship deal with DR Congo tourism body

News

EPCR brings ticketing in-house with Secutix partnership

Susan Lingeswaran

News

Toulouse and Sportfive reconnect in multi-year agreement

Euan Cunningham

Sponsorship

Arsenal and Athletic Brewing agree multi-year renewal

Media

SailGP taps BT Group for 5G capabilities at Great Britain GP

Susan Lingeswaran

News

Manchester City renew lucrative Puma deal to major uplift

Betting

Explainer: How will Brazil’s sports betting market react to regulation?

Media

FIBA renews Yili partnership, announces record 3×3 World Cup engagement

News

LIV Golf depeens Saudi ties with Roshn partnership

News

Quilter back in rugby as first Autumn Nations Series title sponsor

Euan Cunningham

Media

French Ice Hockey Federation hires Agon to revamp commercial strategy

Susan Lingeswaran

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