The Business of the English Premier League 2019-20
In this report, Sportcal assesses the commercial landscape of the most popular league in the world’s most popular sport.
The English Premier League, or EPL, is widely regarded as the most popular soccer league in the world. With TV contracts that can only be rivaled by the likes of the NFL and a global audience that reaches from the US to Asia, the Premier League has long been a source of fascination to soccer fans the world over and a source of envy to executives of rival leagues. Broadcast in 212 territories with an audience of billions, the Premier League is largely unrivaled as the top professional soccer league.
Entering the 2019-20 season, the commercial landscape of the league has changed significantly in recent years. The Premier League moved towards a ‘clean’ brand image by removing title sponsorships much like the US leagues such as the NFL and NBA, allowing clubs even greater scope in attracting partners without worrying about conflict with the league.
The media rights fees commanded by the Premier League, despite a drop in the last cycle, still dwarf most other leagues and with Amazon entering the market for the first time in 2019/20, the future for the league continues to be rosy.
•PAGE 3: OVERVIEW
•PAGE 4: EXECUTIVE SUMMARY
•PAGE 6: PREMIER LEAGUE FACTSHEET
•PAGE 14: SPONSORSHIP ANALYSIS
•PAGE 15: KIT DEALS
•PAGE 21: FRONT OF SHIRT DEALS
•PAGE 30: MEDIA LANDSCAPE
•PAGE 34: THE TEAMS
•PAGE 95: RANKINGS