Euroleague Basketball gets a slice of Domino's sponsorship
Domino’s, the renowned American pizza delivery chain, has today signed up as sponsor of Euroleague Basketball, the organiser of the continent’s elite clubs competition.
Domino's will sponsor both the top-tier Turkish Airlines EuroLeague and secondary 7DAYS EuroCup.
It will have a branding presence at all games from both competitions as well as on digital media platforms.
Euroleague talked up Domino's near-20,000 locations in more than 85 countries, which will bring global exposure for the EuroLeague and EuroCup.
Jordi Bertomeu, president and chief executive of EuroLeague Basketball, said: "What ties Domino's and Euroleague Basketball together is a mission to make people happy, by staging elite sports in our case and enjoying one of the most popular restaurant chains in the world in theirs.
"At the same time, we both strive to serve our communities in ways that lift spirits and bring people together, especially in these trying times. With such a world-renowned partner like Domino's at our side, we are sure to make a bigger impact together in those efforts."
Aslan Saranga, chief executive of DP Eurasia, the Domino's franchisee, added: "As an extention of our corporate philosophy, through our marketing investments, we continue to give support to sports, where the most exciting moments are shared and celebrations take place.
"Upon our Domino's Empowers Sports vision, we are proud to undertake the official partnership of the EuroLeague and EuroCup, two of Europe's most prestigious basketball organisations. We are pleased to have the opportunity to boost basketball's most exciting moments with our 360-degree marketing approach."
Euroleague Basketball’s main sponsors have traditionally been largely based in the markets of the participating teams, notably Turkish Airlines, the title sponsor of the EuroLeague since 2010, and 7DAYS, the snack brand owned by Greece-based food company Chipita, which has given its name to the EuroCup since 2016.
However, over the past few months the business has signed its first deals with non-European companies, Indian tyre maker BKT and Philippines-based betting operator Dafabet.Sportcal