The Los Angeles Clippers, of North American basketball’s NBA, have named Honey, the technology company, as their new jersey patch sponsor in an expanded multi-year partnership. 

As part of the agreement, Honey’s logo will feature on the team’s jerseys from the upcoming 2020-21 season, replacing dating application Bumble which had sponsorship rights since 2018 in a three-season deal worth around $6.5 million.

Bumble became the Clippers’ first jersey patch sponsor after the league opened up such a commercial opportunity ahead of the 2017-18 season. 

The Clippers initially partnered with Honey in 2019 when the LA-based company became the naming rights sponsor of the team’s practice facility, as well as having its logo on their practice jerseys. 

Honey also launched several campaigns featuring Clippers players, including Kawhi Leonard.

Activation for the 2020-21 season will include digital sweepstakes, social media and increased exposure on Clippers television and radio broadcasts.

Honey will also use the partnership to increase its fan engagement initiatives with rights to share team content on its digital and social media platforms.

The Clippers will debut the new patch during their pre-season games next month before the NBA regular season begins on 22 November.

The LA outfit become the third team to announce a jersey sponsor this month after the Boston Celtics signed up global e-commerce company Vistaprint and the Denver Nuggets renewed with Western Union, the international payments company.

Image courtesy of the LA Clippers 

Sportcal