Arminia improve terms in new Sportfive marketing contract to 2028
Arminia Bielefeld, the top-tier German soccer club, have today retained Sportfive as their exclusive marketing agency until the end of the 2027-28 season.
The two entities have been partners since 2001 and discussions over a renewal have been ongoing for the past year.
Arminia were promoted to the Bundesliga as 2. Bundesliga champions last season, and the club said the new contract "takes into account the positive sporting development of Arminia on the marketing side and gives both partners long-term planning security."
The Arminia Sportfive marketing team will be strengthened, with a focus on digital sales, aside from the shirt and stadium sponsorhip and perimeter advertising.
Markus Rejek, managing director of Arminia, said: "In long, intensive and consistently constructive negotiations, we set the course for a further long-term and hopefully successful cooperation. The new contract expresses a spirit of partnership on an equal footing. From the point of view of DSC Arminia Bielefeld, this was a great need after the economic restructuring. Together with Sportfive, we want to tackle the future challenges and continue on the path we have chosen to align marketing even more with the culture and identity of our club."
Hendrik Schiphorst, managing director Sportfive Germany, added: "Especially in times of Covid-19, it is a special sign to extend the overall marketing partnership. That speaks for our agency model and strengthens our perspective on the sports business. It is important to us not only to be a reliable partner when everything is going well. It was therefore always a matter of course for us to stand by DSC Arminia as a reliable partner even in difficult times and in the course of the renovation and to make our contribution. The promotion to the Bundesliga and the generally positive development of DSC Arminia Bielefeld in recent years confirm that this was absolutely the right decision."
In June, Sportfive brought in Macron, the Italian sportswear brand, as the new kit supplier of Arminia from 2020-21, replacing Spain's Joma, and extended the main shirt sponsorship deal with Schüco, the window and solar products company, for another season.
Schüco has given its name to the 26,500-capacity Schüco-Arena since January 2004 and last year renewed that deal to 2025, making it the third-longest stadium sponsorship deal in elite German soccer.