Setanta Sports adds Ukraine to Bundesliga footprint in extended rights deal
The Bundesliga has sealed another multi-year international broadcast rights deal in renewing with Setanta Sports for 10 Eurasian markets, with the pay-television operator to add Ukraine to the countries in which it shows Germany’s top soccer league.
The Ireland-based network has shown the Bundesliga across Eastern Europe, Central Asia and the Caucasus since the 2015-16 season and has retained rights for a further four-year cycle, starting in 2021-22, in Armenia, Azerbaijan, Belarus, Georgia, Moldova, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan.
Moreover, Setanta Sports Ukraine is to become the home of the Bundesliga in the country from next season, adding to a portfolio that already includes England’s Premier League.
Megogo, the internet broadcaster, presently shows the Bundesliga in Ukraine, with perennial champions Bayern Munich (pictured), the winners of last season’s Uefa Champions League, the main draw.
The new deals were hatched by Bundesliga International, an arm of the DFL, the German football league, which in recent months has been busily securing rights agreements for the 2020-21 season and further campaigns.
In a statement, Robert Klein, the chief executive of Bundesliga International, said: “This new deal extends our relationship with Setanta Sports through to the 10-year milestone, and we are delighted to continue bringing the best of the Bundesliga to fans throughout the region.
“The Bundesliga has long been a place for world class players from all over the world to establish themselves and I am confident that our current crop of stars, including reigning Uefa Men’s Player Of The Year Robert Lewandowski, will inspire the next generation of talent from Eastern Europe, Central Asia and Caucasus.”
Dwyer McCaughley, the chief executive of Setanta Sports, added: “FC Bayern München’s Champions League win in August proves the strength of the Bundesliga as a league. This, coupled with the continued growth of Setanta Sports in Eastern Europe, Central Asia and Caucasus, will make for a beneficial partnership in the coming years between Setanta and the Bundesliga.
"I am excited to add the Bundesliga to the Setanta channel line-up in Ukraine and I am extremely pleased that Setanta Sports 2 will continue to be the home of the Bundesliga in 10 countries in Eurasia.”
Various top Ukraine players have plied their trade in the Bundesliga over the years, including, in recent seasons, Yevhen Konoplyanka at Schalke and Andriy Yarmolenko at Borussia Dortmund.