Seven retains Olympics rights in Australia for Beijing 2022
The Olympic Games are to remain on Seven in Australia until at least the Beijing 2022 Winter Olympics, after the commercial broadcaster agreed a one games deal with the International Olympic Committee today.
Seven has acquired the rights on a multi-platform basis.
Tokyo 2020, now postponed to next year, is the final Olympics in Seven's present three-games rights contract with the IOC, signed back in 2014.
Thomas Bach, president of the IOC, said in a statement: "The IOC is delighted to announce an extension to our agreement with Seven in Australia. We have a partnership that dates back to the Olympic Games Melbourne 1956, and Australian sports fans will be able to count on Seven’s sports broadcast expertise and passion for at least another edition of the Olympic Games in Beijing in 2022.
"In addition, as the IOC redistributes over 90 per cent of its revenues, the financial support of our long-term commercial partners benefits the athletes, including the Australian Olympic team for Beijing 2022, and the entire Olympic Movement. This solidarity is more important now than ever."
Kurt Burnette, Seven chief revenue officer and director of Olympics, added: "Today’s announcement solidifies Seven as the destination for the biggest events. In the space of seven months, we will be the exclusive broadcaster of Tokyo 2020 and now Beijing 2022. Both events are set to deliver unparalleled audiences, amplified by Beijing 2022 being the third consecutive Olympic Games we’ve broadcast in a favourable time zone for Australian audiences, just two hours' difference from Australia’s east coast. PyeongChang 2018 broke records on broadcast and digital, and we know Beijing 2022 will set new records again."
During the PyeongChang 2018 Winter Olympics, 16 million broadcast viewers were reached across the screens of Seven, with 103.5 million minutes live streamed on the 7plus platform and 4.5 million people reached across social media.
Seven is understood to have paid under A$200 million (now $141.6 million) for the rights to the Rio 2016, PyeongChang 2018 and Tokyo 2020 games, following a lack of competition from rivals Network Ten and Nine Network.
Ten held rights to Sochi 2014 and Nine, along with pay-TV's Foxtel, to London 2012.In July 2019, Seven highlighted its commitment to the Olympics, agreeing a deal with the IOC to carry the Olympic Channel on 7plus.