Gomà joins The Memento Group board; F1 partners with Confirmed360 for elite hospitality
Albert Gomà, the former manager for global partnerships and licencing at motor racing’s Formula 1, has been appointed non-executive director of The Memento Group, the UK-based international sports licencing, retail and memorability business.
In his new role, Gomà will lead business expansion across new sports properties in key European markets. He joins Memento’s board along with former Rothschild & Co managing director Andy Webb, who has also been appointed non-executive director.
Prior to joining Formula 1 to work on commercial projects, Gomà worked with various international sports marketing firms in the UK and Spain, including ticketing marketplace Viagogo.
Barry Gough, chief executive off Memento Group, said: “We are building a world-class business that realises the value of the relationships between fans, players and their sport.
“With a proven model we are now seeing other rights holders look to our systems to leverage new commercial opportunities. The addition of Albert [Gomà] and Andy [Webb] as non-executive directors adds real strength to our management team and will facilitate the scaling of our business into new geographic markets and sports verticals.”
The two appointments come after a year of sustained growth in business for the Memento Group as it rolls out its digital sport memorabilia and auction platform.
It already operates F1Authentics.com, the official memorability platform for Formula 1, and the Paddock Club boutique at grands prix around the world, auctioning and selling official memorabilia licensed by teams and re-purposing items to create limited edition race products.
Last week, the business struck a long-term licencing deal with Automobile Club de l’Ouest, the operator of motor racing’s iconic 24 hours of Le Mans race, in a deal brokered by IMG Licencing, which will see it bring exclusive race memorabilia to fans of the famous motor endurance race.
Gomà said: “I had the pleasure of meeting Memento while working at Formula 1. Together, we developed a new global merchandising brand, ‘F1 Authentic’, introducing a fresh approach to the business of sport memorabilia that resonates with fans around the world.
“We have a dynamic model that integrates teams, drivers and rights holders, one we will be rolling out to other sports properties over the coming months.”
Meanwhile, Formula 1 has signed an exclusive agreement with elite concierge service provider Confirmed360 to broaden its range of premium offerings to guests with VIP access.
While The Paddock Club, the hospitality package for every Formula 1 Grand Prix, already provides prime viewing of the pit lane and fine dining at the races, Confirmed360 will further enhance the offering for guests to the best restaurants, nightlife and hotels in each host city.
Under the agreement, apart from hospitality, Confirmed360 will use its network of artists, athletes and entertainment organisations to offer Paddock Club clients further experiences, including backstage passes to bands, movie premiers and meeting their favourite celebrities.
Matt Ampolsky, chief executive of Confirmed360, said: “A race weekend is not just about the on-track action, but also what is going on off the track as well. The partnership with provide fans the opportunity to secure exclusive access to enhanced Formula 1 experiences on and off the track and explore Formula 1 destinations around the world like never before.
“Securing a partnership with Formula 1 is another important step in expanding our footprint around the world.”
Elsewhere, the 2020 season of the Formula 1 Esports Pro Series, the sport’s official esports competition, starts today.
The series will run until 17 December and features 10 Formula 1 teams competing for a $750,000 prize pool in 12 races across four events.
The live shows will be streamed online via Formula 1’s official channels on Facebook, YouTube, Twitch and Huya. They will also be broadcast on television by international partners ESPN (US), the international sports broadcaster, pay-television operator Sky (UK) and Ziggo (Netherlands).
Qualifying matches will be streamed exclusively on Twitch and Huya.
Last month, Julian Tan, Formual 1’s head of digital business initative and esports, told Sportcal the series is growing at an “unreal rate”, which has increased its value and led to increased interest from sponsors ahead of the upcoming season.
Title sponsorship of this year’s series is Saudi Aramco, the major oil company based in Saudi Arabia which became a global sponsor of Formula 1 in March.