Premier League going PPV on Sky and BT for non-TV scheduled games
Every Premier League game will remain available to watch live until the end of this month, albeit those not already selected for broadcast will now be on pay-per-view only, English soccer's top tier announced today.
Five games each matchday are already on the schedules of pay-TV rights-holders Sky and BT Sport, and the remaining five fixtures will be available to supporters on the Sky Sports Box Office and BT Sport Box Office platforms.
These matches will cost £14.95 ($19.40) each to access.
The Premier League said its 20 clubs agreed to the PPV initiative today, calling it "an interim solution to enable all fans to continue to watch their teams live."
Revenue generated from PPV sales will not go to Sky and BT, rather split among the Premier League clubs to help compensate for the lack of gate receipts, with fans shut out amid the coronavirus pandemic.
The Premier League said it and its clubs "remain committed to the safe return of fans as soon as possible," but it is likely the PPV model will be extended into November.
Every game on the first four matchdays of the 2020-21 Premier League season has been available to watch, almost entirely on Sky and BT, with one each on Amazon, which holds rights to two full rounds of fixtures, and the BBC, the public-service broadcaster and free-to-air highlights rights-holder.
The Premier League's rights-holders have not been paying for the extra inventory, and all parties were reluctant to continue to give all matches away for no added cost, fearing it would devalue the rights in future negotiations.
The first confirmed Premier League game to be PPV only will be Newcastle United vs Manchester United at 8pm (BST) on 17 October.