Le Grew to oversee media and advisory in Pitch International reshuffle
By Simon Ward
Pitch International, the UK-based international sports agency, has today announced a restructuring of its media and advisory leadership team, with Guy Le Grew taking up a new role as chief revenue officer.
Le Grew (pictured), until now managing director of cricket and golf, will lead the team across all sports as the agency looks to “focus on bringing an innovative approach to the services it delivers to new and existing clients.”
His previous role goes to Kieran Donnelly, who is credited for helping deliver strong commercial results for Pitch clients in these sports over the past eight years, while 16-year veteran Henri Kamerling, until now managing director of sales, takes up the new role of managing director of football, rugby and global partnerships.
Pitch will be looking to consolidate its influence in cricket having worked with the national governing bodies of England, New Zealand, the West Indies, Australia, Ireland, Scotland and the Netherlands over the past seven years.
It also now has a major client in the world of golf in the shape of the United States Golf Association.
In soccer, Pitch’s long-term clients have included England’s Football Association and English Football League, and Brazil’s CBF, and in rugby union, Europe’s Six Nations.
The other changes include Sunil Kaikini, managing director of rights, taking responsibility for the media rights sales team while continuing to focus on business development opportunities.
Kaikini joined Pitch in February 2019 after nine years at the Premier League.
Meanwhile, Austin Houlihan, who arrived last September as director of strategy and business development, becomes chief strategy officer, and will work with Le Grew, Kaikini and the rest of the team to drive the agency’s media rights strategy and business development initiatives.
In addition, Cat Watson has been named director of women’s sport, and will oversee business development in this area across media, advisory, sponsorship and athlete representation.
Women's sport has been a growing area of focus for Pitch, and it has been involved in the global distribution of media rights to English soccer's Women's Super League.
Le Grew said on Friday: “I am looking forward to working closely with our media and advisory teams to further strengthen Pitch’s already significant presence in football, rugby and cricket, develop growing areas like golf and push hard into new sports and advisory services.
“Now more than ever it is imperative that we are constantly analysing how we can add value for our clients at every step of the value-chain. This new structure will ensure that Pitch continues to provide our clients with best-in-class service and that we drive a cohesive group-wide growth strategy.
“It’s an exciting time for Pitch - we have an amazing team of people, a fantastic group of clients and a real opportunity to consolidate and grow our market share.”
Le Grew has been at the agency since 2013, prior to which he was senior director of syndication in Asia for Fox International Channels, and previous entity ESPN Star Sports. His earlier roles included senior legal adviser at UK pay-television broadcaster Sky Sports.